There are two critical questions that each leader and individual must answer before any change initiative can begin - in the rush to start, many change initiatives fail before they ever truly begin.
The first fundamental hurdle that people face in adopting change is summed up in the first question that must be answered, “Can I really change?”
There a number of limiting beliefs that prevent people from truly accepting they can change - by exploring this foundational question it’s possible to uncover self-sabotaging behaviors before they manifest.
The second question, which is equally important is, “Why should I change?” Without the proper motivation why invest the time and energy into a change initiative?


When you ask a typical sales person or sales manager what action they could take to improve their results, most do not immediately suggest optimizing their sales system. Yet a few small, systemic upgrades can create dramatic gains in your results today.
Our premier program, the Red Bucket Strategy Change Initiative, is helping one state-wide sales team achieve an unprecedented 82% growth over last year. Find out how your organization can dramatically accelerate results today and qualify for our pay-for-results fee structure!
It's easy to identify things that need to change. The hard part is actually changing. We've become experts at driving adoption in the areas that matter most: sales and leadership.
Identifying what you need to change is easy, it's the actual changing that's hard. Let's cover the three biggest obstacles we all face when starting a 90 day change program. Don't let these common hurdles derail you before you even get started.