$110 million in new sales
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During this time of economic turmoil the home loan industry has been plagued by the most volatile market in the last 50 years. Compounding the issue has been a lucrative refinance business that has created competing priorities for loan officers and branch managers - a feast/famine effect that has de-emphasized the need for a dedicated focus on new purchase business. In a bold move, we aligned with the Regional leadership to drive singular focus on new purchase business - the results have been extraordinary.
Our Red Bucket Change New Purchase Initiative has netted the NW Region $110 million in attributable new purchase business.



When you ask a typical sales person or sales manager what action they could take to improve their results, most do not immediately suggest optimizing their sales system. Yet a few small, systemic upgrades can create dramatic gains in your results today.
Our premier program, the Red Bucket Strategy Change Initiative, is helping one state-wide sales team achieve an unprecedented 82% growth over last year. Find out how your organization can dramatically accelerate results today and qualify for our pay-for-results fee structure!
It's easy to identify things that need to change. The hard part is actually changing. We've become experts at driving adoption in the areas that matter most: sales and leadership.
Identifying what you need to change is easy, it's the actual changing that's hard. Let's cover the three biggest obstacles we all face when starting a 90 day change program. Don't let these common hurdles derail you before you even get started.