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Case Study: MetLife

$110 million in new sales

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During this time of economic turmoil the home loan industry has been plagued by the most volatile market in the last 50 years. Compounding the issue has been a lucrative refinance business that has created competing priorities for loan officers and branch managers - a feast/famine effect that has de-emphasized the need for a dedicated focus on new purchase business. In a bold move, we aligned with the Regional leadership to drive singular focus on new purchase business - the results have been extraordinary.

Our Red Bucket Change New Purchase Initiative has netted the NW Region $110 million in attributable new purchase business.

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