Aflac is the leading provider of supplemental insurance in the United States. We partnered on a Red Bucket Change Initiative Program designed to do one thing: dramatically accelerate results.
The outcome: extraordinary growth during the most severe recession in recent history.
Red Bucket Change Initiative Focus
Driving adoption of “Daily Activity” to increase the opening of new payroll accounts.
In the Aflac world, selling is a two-step process. One set of skills must be cultivated to open new accounts. Another set of skills to increase premium generated from opened accounts. Aflac Iowa wanted to drive adoption of their “Daily Activity” practice of having sales associates make 20 calls per day to drive new account openings. By driving adoption of this core daily activity, their salespeople were also able to accelerate improvement of their related skill-sets that further enhance new account opening success.
Results Achieved
Our program with the Iowa organization helped their outstanding State Sales Coordinator, Matthew Butler, achieve a dramatic 63% increase in year-over-year account growth.
When you ask a typical sales person or sales manager what action they could take to improve their results, most do not immediately suggest optimizing their sales system. Yet a few small, systemic upgrades can create dramatic gains in your results today.
Our premier program, the Red Bucket Strategy Change Initiative, is helping one state-wide sales team achieve an unprecedented 82% growth over last year. Find out how your organization can dramatically accelerate results today and qualify for our pay-for-results fee structure!
It's easy to identify things that need to change. The hard part is actually changing. We've become experts at driving adoption in the areas that matter most: sales and leadership.
Identifying what you need to change is easy, it's the actual changing that's hard. Let's cover the three biggest obstacles we all face when starting a 90 day change program. Don't let these common hurdles derail you before you even get started.