The Red Bucket Strategy is a 90-day process that individuals, leaders, and organizations use to create change that sticks.
Red Bucket Process
The process involves the establishing of “The Daily Focus Time,” a 5-10 minute daily set-aside for refocusing on the Red Bucket and moving it forward every day. The Red Bucket process coaches people through the unique emotional landscape and over the several key hurdles encountered in every change initiative. And it facilitates the type of daily, incremental forward movement that forms the repetition necessary to encode lasting change to the brain’s hard wiring.
Three Game Changing Elements
The three game-changing Red Bucket elements are 1) a singular focus for performance improvement (the Red Bucket); 2) the establishment of a Daily Focus Time (which becomes the platform for daily attention to and forward movement on the Red Bucket); and 3) a full 90 days given to that Red Bucket change initiative. It requires all three elements to create the substantially better results that the Red Bucket Strategy promises.
The Science of success
The Red Bucket Strategy is based on the neuroscience around how human beings create lasting brain change. More specifically, the Red Bucket Strategy helps people stay with change initiatives long enough to literally and physically form the synaptic connections necessary to create changes that maintain themselves without requiring ongoing conscious attention. Changes that are never hardwired must constantly be revisited. Red Bucket changes enable people and organizations to move on to other areas for improvement.
When you ask a typical sales person or sales manager what action they could take to improve their results, most do not immediately suggest optimizing their sales system. Yet a few small, systemic upgrades can create dramatic gains in your results today.
Our premier program, the Red Bucket Strategy Change Initiative, is helping one state-wide sales team achieve an unprecedented 82% growth over last year. Find out how your organization can dramatically accelerate results today and qualify for our pay-for-results fee structure!
It's easy to identify things that need to change. The hard part is actually changing. We've become experts at driving adoption in the areas that matter most: sales and leadership.
Identifying what you need to change is easy, it's the actual changing that's hard. Let's cover the three biggest obstacles we all face when starting a 90 day change program. Don't let these common hurdles derail you before you even get started.